Publer Review 2026: Social media scheduler for 13 networks with a free plan, priced by connected social account, whose REST API and MCP server come only with Business and Enterprise

The full review

What Publer is

Publer is a social media management app. Its homepage leads with “Streamline Your Social Media & Get Real Results” and “Manage, automate, and track your social media success”, and its plans page lists 13 networks: Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business Profiles, YouTube, Telegram, Bluesky and WordPress. Paid plans add unlimited scheduling, first comments and threads and RSS automations; Business adds unlimited AI prompts, analytics reports, competitor analysis, a REST API and an MCP server. The docs say the API brings “Publer’s social media scheduling, publishing, and analytics capabilities into your own applications, scripts, or services”.

That API is why Publer is compared here with API-first services, but it is part of a plan, not a product of its own. The docs say “The Publer API is available exclusively to Business and Enterprise customers”, and a help article adds that Publer “does not offer a public API that is available to everyone”: Business customers qualify only while their subscription is in good standing, with no failed or locked subscriptions.

Publer is made by Kalemi: the site footer reads © 2026 Kalemi and the docs footer names Kalemi Code LLC. The About page says Publer, short for publisher, started in 2012 as a side project to help a travel agency in Tirana, Albania, names Ervin Kalemi as founder and CEO, and shows a team in Albania, Kosovo and the Philippines. The homepage claims 14+ years of expertise, 500K+ happy users worldwide and 1.5M+ posts currently scheduled, and, under “Results that speak for themselves”, a +300% increase in engagement across social platforms, 2x faster content creation and scheduling and 5+ hours saved weekly. Those are Publer’s figures; we could not check them.

What the Publer API covers

The API is a RESTful JSON API, version 1, at https://app.publer.com/api/v1. Its docs list what it does: create, schedule and publish posts (text, images, videos, links, polls, carousels and PDFs), upload and manage media, list workspaces, accounts and users, and retrieve, update and delete posts. The posting endpoints include POST /api/v1/posts/schedule for scheduled posts and drafts and POST /api/v1/posts/schedule/publish for publishing at once, alongside PUT /api/v1/posts/:id, DELETE /api/v1/posts and POST /api/v1/media/from-url. Creating posts is asynchronous: you submit a batch request, receive a job ID and poll GET /api/v1/job_status/{job_id} until it completes. On networks, the docs conflict: the Overview lists the same 13 as the app, and the Creating Posts page gives a provider key for each (WordPress as wordpress_basic for self-hosted sites and wordpress_oauth for sites hosted on WordPress), but the API’s Networks page lists only 12, without WordPress. We report the conflict; we could not test it without a Business account.

Analytics are where it goes beyond publishing. The docs list endpoints for Charts, Post Insights (per-post metrics with filtering, sorting, pagination and a competitor mode), Hashtag Analysis, Best Times to Post, Members, Competitor Analysis and Export, so a dashboard or report can read Publer’s analytics without opening the app.

Post callbacks attach automations to each account in a post request: auto-share to other accounts, follow-up comments (or thread posts on some networks), and auto-delete or auto-hide, with conditions on the post’s age, reach or engagements. They are actions Publer takes on your posts, not webhooks that notify your application. The documentation index, 59 pages, has no page on reading or replying to comments, an inbox, direct messages, ads or webhooks, and Telegram Messages are posts to groups and channels, not DMs. The help center’s Automations category mentions webhooks and the API help article names a settings tab API & Webhooks, but no article we found documents a webhook, so we count those as undocumented rather than unsupported.

Authentication, rate limits and posting caps

Every request carries an API key in the header Authorization: Bearer-API followed by the key. The docs disagree on the Publer-Workspace-Id header: the Authentication page says “Also provide your workspace ID” and lists a 403 error for a missing header, while the Overview marks it “Required on special cases”. Keys are created in the app on a Business account, and each carries scopes: workspaces, accounts, posts and media in the docs, with analytics also listed in the help article. Publer’s own pages disagree on the details. The Overview’s curl example sends Authorization: Bearer YOUR_API_TOKEN, while the specification and the Authentication page say Bearer-API; and API keys are managed under Settings → Access & Login → API Keys in the docs, Settings > API & Webhooks in the API help article and Settings > AI & Automations > MCP in the MCP article. We report the conflict; we could not check which is current without a Business account.

The rate limit is 100 requests per 2-minute fixed window, counted per user account across all of its API keys, which caps a user at 3,000 requests an hour. Going over returns HTTP 429, and the docs ask you to email support@publer.com with your expected volume if you need a higher limit.

Publer also caps posts per connected profile over a rolling 24 hours in UTC, with the same table on the plans page and in the docs. On Free, Professional and Business respectively: Facebook posts and Reels 12, 24 or 36 a day; Instagram posts and Reels 15, 20 or 25; TikTok 15, 20 or 25; X, Mastodon and Bluesky 25, 50 or 100; Threads 150, 200 or 250; LinkedIn profile posts 10, 12 or 14 and LinkedIn page posts 12, 18 or 24; Pinterest 12, 24 or 36; Google Business and YouTube 5, 10 or 15; WordPress 12, 18 or 24; Telegram 5, 10 or 15. Facebook and Instagram Stories have the same caps as their posts. Enterprise shows “Unlimited *”, and the table’s footnote says “you may still be limited by the social networks themselves”. Paid plans advertise unlimited scheduling, and Publer says it enforces these daily posting limits “to prevent spamming and abuse”. On paid plans, it says it “can always waive these limits for specific scenarios”, and it asks established news media companies, verified government agencies and publicly owned services to contact it.

MCP server, Zapier and the docs

Publer’s MCP server, at https://mcp.publer.com, is on Business and Enterprise. Its setup article, updated October 15, 2026, names Claude, ChatGPT and Cursor among MCP-compatible clients, and the help center also has a guide for Grok. You connect with OAuth, signing in to Publer and approving access without an API key, or with an API key, the option Publer labels No auth; with a key, what the AI client can do follows the scopes you gave that key.

Zapier is on every plan, Free included, so a no-code workflow can start without the API. Its triggers include Post Published, Post Failed and Post Approved, and its actions include Create Post, Post Immediately and Auto Comment.

The docs list no official SDKs. Instead there is a Postman collection, OpenAPI 3.1.1 snippets on the reference pages, an llms.txt index with a Markdown version of every page (append .md to the URL) and an Ask assistant built into GitBook, which helps when a coding agent is the one reading the docs.

Plans and what you pay

Publer prices by the number of connected social accounts, plus any additional members. Each page or profile counts as one account (Publer’s example: 2 Facebook pages and 2 Instagram accounts count as 4), the plan owner is included in the price, and for every 9 paid social accounts, or 9 additional members, the 10th is free. The plans page opens on yearly billing with 1 social account: Free is $0.00, Professional $4.00 a month billed yearly ($5.00 on monthly billing), Business $8.00 a month billed yearly ($10.00 monthly), and Enterprise is a custom quote, billed yearly. Publer’s Most Popular badge sits on Professional. Only Business and Enterprise include the API and MCP server.

The page shows totals from a calculator rather than a rate per account. On monthly billing with no additional members, Professional came to $9.00 a month for 2 social accounts, $12.00 for 3, $20.00 for 5, $36.00 for both 9 and 10, $40.00 for 11 and $72.00 for 20; Business came to $17.00, $21.00, $35.00, $63.00, $63.00, $70.00 and $126.00 for the same counts. With 1 account, 1, 2 or 5 additional members made Professional $7.00, $9.00 or $15.00 a month and Business $13.00, $16.00 or $25.00. In the yearly view every figure was 80% of the monthly one: 10 accounts cost $28.80 a month on Professional and $50.40 on Business, billed yearly.

The yearly discount is described two ways. The billing toggle says Yearly, 2 months free, which over twelve months is about 16.7% off (our arithmetic), but the page’s FAQ says “When paying Yearly, you will earn a 20% discount”, and the yearly prices displayed are 20% lower ($4.00 against $5.00, $8.00 against $10.00). For Business with 1 account, two free months would come to $100.00 a year, while $8.00 a month billed yearly comes to $96.00. Check the total at checkout. The same page lists two more discounts: every 10th social account or additional member is free, with higher volume discounts on Enterprise, and charities and non-profit organizations get 50% off if they contact Publer with supporting documents, such as a copy of a 501(c)(3), before starting a subscription.

Worked examples from those figures, all with no additional members. A creator on Professional with 1 account pays $48.00 a year billed yearly, or $60.00 over twelve months at $5.00. A small product that wants to publish to its own 3 brand accounts through the API needs Business: $21.00 a month on monthly billing. An agency with 10 accounts on Business pays $63.00 a month on monthly billing, the same as for 9 because the 10th is free, or $50.40 a month billed yearly, $604.80 a year. VAT is not included. Payments are handled by PayPro Global or Paddle depending on your location, and Publer accepts PayPal or any major credit or debit card. Each payment can be refunded in full within 14 days; after that, the FAQ says “you’re still eligible for a refund, but a pro-rated refund and the discount for paying yearly will be waived”, and refunds are issued manually, so you have to contact Publer.

The Free plan is free forever, not a trial: 1 user, 1 workspace and 3 social accounts, X excluded. Each account can hold up to 10 scheduled posts at a time, and a slot frees once a post is published or deleted; publishing right away has no such limit. It also allows 25 saved drafts and keeps a 24-hour post history. X accounts can be connected only on a paid plan, which Publer puts down to the cost of X’s Enterprise API, and on Free a Pinterest account can be connected only if it has at least 100 followers or a claimed website. Keep three offers apart: the Free plan itself, the free trials of Professional (7 days) and Business (14 days), and the Free-plan feature that lets you try almost all paid features without entering a credit card.

Security and compliance

Two-factor authentication is available for users and their members. Publer’s Trust Center says it “aligns with ISO/IEC 27001:2022” and in the next sentence calls this a certification, so the page does not make clear whether Publer holds an ISO 27001 certificate; ask for it if your procurement needs one. The same page says Publer meets Google’s CASA framework, runs regular third-party penetration tests and complies with GDPR and CCPA/CPRA. These are Publer’s statements; we did not see the underlying reports.

Who Publer fits, and who should look elsewhere

Publer suits creators, small businesses and agencies that want a low-cost scheduler across up to 13 networks, starting free and moving to Professional at $4.00 a month billed yearly for one account. Its API makes most sense for teams that already run their social accounts in Publer and want to schedule posts, push media and pull analytics from their own scripts, internal tools or an AI agent: Business is $8.00 a month billed yearly ($10.00 monthly) for 1 account, the API allows 100 requests per 2 minutes, and the MCP server connects with OAuth.

Look elsewhere if the API itself is what you are buying. Publer’s API comes with a plan, not on its own: there is no public tier, no official SDK, no documented webhook, no documented endpoint for comments, an inbox, DMs or ads, and posting returns a job you have to poll. Compare the other services in our Social Media & Messaging APIs comparison before building a product on Publer’s API. If you only need a dashboard, compare Publer with the schedulers in our Social Media Management comparison, such as Buffer.

The catches

On Trustpilot, Publer scored 4.9 (Excellent) from 1,059 reviews when we read the page on November 6, 2026, and Trustpilot’s own note on the profile says the company has not invited customers recently, so reviews may not be representative. G2 and Capterra blocked our reads with bot checks, so we show no score from either. The About page’s “4.8 / 5 stars” links to Publer’s Customers page, which lists 4.8 of 5 for Trustpilot and for Capterra, 4.7 for G2 and 4.5 for Google. Those are Publer’s figures: we could not read G2 or Capterra to check them, and Trustpilot itself showed 4.9 when we read it.

Several of Publer’s pages contradict each other: the auth header, whether the Publer-Workspace-Id header is always required, the number of networks and the settings path for API keys differ between docs pages; the yearly toggle says 2 months free while the plans page’s FAQ says paying yearly earns a 20% discount and the prices show 20% off; the Enterprise card lists bank or wire transfer payments while the same FAQ offers purchase orders and wire transfers to anyone paying yearly; and the Trust Center calls ISO 27001 alignment a certification. Paid plans advertise unlimited scheduling but cap daily posts per profile. And the features developers and marketers are most likely to want, the API, MCP, analytics reports, competitor analysis and unlimited AI prompts, all start at Business.

Key features

How Publer compares

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Frequently asked questions