Blotato Review 2026: Social media API and hosted MCP server for AI agents, publishing to 9 networks at a flat monthly price per plan

The full review

What Blotato is

Blotato sells itself as a social media API for AI agents. Its homepage headline is “Social Media Automation Inside ChatGPT & Claude”, and the line under it promises a “Unified API + MCP to post, schedule, reply to comments, manage DMs, and track analytics across 9+ social platforms - no code required.” In practice that is a REST API at backend.blotato.com/v2 and a hosted MCP server at mcp.blotato.com/mcp, both on every paid plan, next to a web app whose Starter card lists unlimited AI writing, AI image and video generation, AI voices and captions, ElevenLabs AI voiceovers and 58 languages. Blotato’s llms.txt says its primary users are builders running it through an AI agent via API or MCP, and that solopreneurs, creators and small agencies also use the web app.

The company describes itself as Blotato Inc., founded in 2024 by Sabrina Ramonov and based in Salt Lake City, Utah. Its About page lists “$0 funding. $0 budget. $0 ads.” among the founder’s own audience-growth figures (3M+ followers, 33M+ monthly views, 250+ posts a week), and says she previously sold Qurious.io to Pegasystems. The usage figures on its site are the vendor’s own and we have not checked them: 667K+ posts published last month, 1,800 requests per hour, thousands of paying teams, 10,000+ business owners on the platform, and the claim to be the #1 unified social media API + MCP. Blotato says it publishes through each platform’s official API, not browser automation, and handles OAuth token refreshes. It is a hosted service only; the vendor says it is neither open source nor self-hostable.

What the API and MCP server cover

Publishing and scheduling cover nine networks: Instagram, TikTok, LinkedIn, Facebook, X (Twitter), Threads, Bluesky, Pinterest and YouTube. Blotato’s machine-readable rate card calls that list exhaustive, so the 9+ in the homepage hero, which the same page’s stats row gives as “9 platforms, one API”, is best read as nine; Reddit, Google Business Profile, Mastodon, Telegram and Discord are not on it. The help docs list the formats: LinkedIn personal profiles and company pages; X, Threads and Bluesky posts including threads; YouTube long videos and Shorts; Instagram posts, carousels, Stories and Reels; Facebook Page posts, Reels and Stories; Pinterest pins and videos; and TikTok videos and slideshows.

Publishing is asynchronous. POST /posts returns a postSubmissionId, which you poll until the post is published or fails; the docs page captured above walks an agent through listing accounts, creating a post and checking its status. Analytics cover eight networks, all but LinkedIn, which “returns no metrics yet”, and only posts published through Blotato. They are snapshots collected at checkpoints, not fetched live: 4 per post over 30 days on Starter (days 1, 7, 14 and 30), 18 over 30 days on Creator and 20 over 90 days on Agency. The MCP tool for top posts filters on a narrower set: X, Instagram, Facebook, Threads and Bluesky.

Engagement covers Meta’s networks only. Comments (read, post and reply), conversations and DMs, and DM automation work on Instagram and Facebook, and Meta’s windows apply: one private reply per comment within 7 days, and DM replies within 24 hours of the person’s last message. The vendor says keyword-triggered DM automation, for auto-replies and lead magnets, shipped on August 6, 2026 with 9 REST endpoints and 8 MCP tools; it is reply-only. Each person you DM or reply to counts as an active contact, unique per connected account and reset monthly, against a cap of 1,000, 6,000 or 15,000 a month by plan.

A developer will notice the gaps. We found no paid-ads endpoints in the API reference. Blotato’s own MCP page sums up its rivals this way: “Zernio covers more surface than we do and is the better pick if ads are part of the job”, Outstand is cheaper at low volume, and Postiz reaches more platforms and is free if you self-host; Blotato’s own case, it says, is a bill that does not meter each post, more connected accounts at the same entry price and publishing through official platform APIs. Webhooks are outbound only: a publishing target that sends post content to a URL you choose (REST only, not in MCP) and a webhook action inside DM automations with a 15-second timeout and no retry. There are no account-wide event subscriptions.

Plans, limits and what you pay

Blotato sells three plans at flat monthly prices in US dollars: Starter $29, Creator $97 (labelled MOST POPULAR) and Agency $499 a month. The price covers the whole Blotato account, with no per-seat, per-post or per-API-call charge, and all three plans include the same API endpoints and MCP tools, with no API tier or add-on. What changes is the limits: connected social accounts (20, 40 or 100 in total across all platforms), AI credits a month (1,250, 5,000 or 28,000), the largest single upload (400 MB, 1 GB or 1 GB), scheduled posts in the queue at any one time (200, 1,000 or 3,000) and active contacts a month (1,000, 6,000 or 15,000). The Creator card adds faster video processing, an “Unlimited database of viral posts for inspiration” and “Support troubleshooting your n8n/Make automations”; the Agency card adds dedicated video processing, a dedicated support channel and dedicated support for troubleshooting automations. The help docs tie more to the plan: analytics snapshots per post (4 over 30 days on Starter, 18 over 30 days on Creator, 20 over 90 days on Agency), posts per YouTube channel per rolling 24 hours (10 on Starter, 25 on Creator and Agency) and a limit of 3 distinct TikTok accounts per rolling 24 hours that applies on Starter only. The Agency card does not print its 100-account limit, which comes from the rate card and the billing help page. Above 100 accounts the price is unpublished and arranged through the in-app support chat.

The pricing page sells monthly billing only and has no billing toggle. Its FAQ says yearly billing saves about 17%, “you pay for 10 months and get 12”, and is switched on with Update subscription in the Billing Portal; Blotato publishes no yearly dollar price, so we quote none. Upgrades are prorated immediately and downgrades take effect at the next billing cycle. On refunds, the pricing FAQ says that if something genuinely does not work you can email support@blotato.com within 14 days “and we’ll make it right”.

AI credits pay only for AI image and AI video generation; publishing, scheduling, API calls, ElevenLabs voiceovers and the Viral AI Coach do not use them. Credits roll over month to month; on cancellation the remaining credits stay usable until the paid month ends, then expire, and a refund removes them immediately. Extra packs cost $6.00 per 1,000 credits. Connected accounts are counted per destination: each Facebook Page and each LinkedIn company Page counts separately from the profile it belongs to, while the Facebook login itself does not count.

There is no free plan. Every plan starts with a 7-day free trial; a card is required, nothing is charged during the trial, and the card is charged for the chosen plan when it ends unless you cancel. The trial gives 60 AI credits rather than the plan’s monthly allowance, and every web-app feature except the API and the MCP server. Generating an API key ends the trial on the spot and starts the paid subscription (the help center says it activates Starter), and the official n8n and Make nodes need an API key too, so anyone who wants to build on the API should plan to pay from the first day.

Worked examples from the published prices, all on monthly billing. Twelve months cost $348 on Starter, $1,164 on Creator and $5,988 on Agency. Used to its account limit, Starter works out at $1.45 per connected account a month ($29 ÷ 20), Creator at about $2.43 ($97 ÷ 40) and Agency at $4.99 ($499 ÷ 100), so per account the higher plans cost more; what they add is credits, queue space, contacts, larger uploads (1 GB against 400 MB), faster or dedicated video processing, support for automations and an unlimited viral-post database, plus, per the help docs, more analytics snapshots per post (18 or 20 against 4), 25 posts per YouTube channel per rolling 24 hours instead of 10, and no limit of 3 distinct TikTok accounts per rolling 24 hours. A small agency with 6 clients, each connecting a Facebook Page, an Instagram account and an X account, uses 18 accounts and fits Starter at $29 a month; a seventh client makes 21 and moves it to Creator at $97. A product that keeps more than 200 posts scheduled at once needs Creator whatever its account count, and a 1,000-credit top-up adds $6.00.

Posting caps, warm-up and pages that disagree

The homepage promises “Flat pricing, unlimited posts, 20 accounts to start”, and unlimited means no per-post charge, not no limit. The rate card says Blotato enforces its own posting caps, stricter than the platforms’ own, though llms.txt limits that to Instagram, LinkedIn, Facebook, Pinterest and YouTube and says TikTok’s own cap binds first on TikTok; the help center lists them per 24 hours: 50 posts per Instagram account, 25 per Facebook Page, 50 per LinkedIn profile and 50 per LinkedIn company Page, 10 per YouTube channel on Starter or 25 on Creator and Agency, and 10, 20 or 50 on Pinterest depending on the account’s monthly views. llms.txt says Blotato sets no cap of its own on X, Threads or Bluesky. Brand-new accounts must be warmed up by hand before you connect them: four weeks on TikTok, two to three weeks and 100+ monthly views on Pinterest, and one to two weeks on Instagram, Facebook, LinkedIn, YouTube, Threads, Bluesky and X.

The API has its own limits per route, per minute: 30 requests to create a post, 60 each to list posts and get post status, 60 for post analytics, 30 to upload media from a URL, 120 for presigned upload URLs, 45 to list Pinterest boards, 60 to list or get comments, 30 to post a comment, 60 for conversation and message reads, 30 to send a message, and 60 reads and 30 writes for DM automations. The homepage’s 1,800 requests per hour is the vendor’s figure; by our arithmetic it equals the create-post limit of 30 a minute over an hour.

Several Blotato pages disagree, so check the one that matters to you. The rate card gives a scheduling horizon of 9 months on Starter, 1 year on Creator and 2 years on Agency, while the billing help page says 9 months on every plan. The Starter card lists Up to 900 TikTok posts/month, but the TikTok help page says “Do not treat 900 as a monthly counter or guaranteed allowance”: the checks run per rolling 24 hours, Starter can post to 3 distinct TikTok accounts in that window and Blotato’s validator sets 25 posts per TikTok account in that window on every plan (though its llms.txt says TikTok’s own cap, typically around 15 posts per creator a day, binds first), the Starter error message still says 10 per account, and the vendor says the intended limit is under review. The homepage does not agree with itself on the platform count: its hero says 9+ social platforms and a paragraph further down says 9+ networks, while its stats row says “9 platforms, one API”, its footer says 9 platforms and the rate card calls its nine exhaustive. llms.txt counts 18 documented AI clients where the AI Info page says 20. Blotato’s MCP page lists analytics on eight platforms, everything except LinkedIn, then says “If you need analytics on TikTok or DMs on LinkedIn today, this is not the tool for that job yet”, while the API docs list TikTok among the eight analytics platforms.

Agents, n8n, Make and the docs

The hosted MCP server at mcp.blotato.com/mcp uses Streamable HTTP and accepts OAuth or the same blotato-api-key header as the REST API. Its reference page lists 35 tools for accounts, credits, publishing, analytics, comments, messages, DM automations, content extraction, visuals, the content calendar and media upload. Blotato documents setup for Claude Code, Claude Desktop and Cowork, Claude.ai, ChatGPT, Cursor, OpenAI Codex, Gemini CLI, Windsurf, Replit Agent, GitHub Copilot and others. It says it was listed as an official plugin in the ChatGPT Plugins directory on November 4, 2026, and adds that publishing through it on ChatGPT Plus or Pro is not confirmed.

For no-code automation there are official n8n and Make.com nodes from Starter, although the Make module has no analytics yet. There is no official Zapier app; Zapier users call the REST API through Webhooks by Zapier. The homepage shows a REST / SDK chip, but the docs index, the API reference and llms.txt list only REST, an OpenAPI file, MCP and the n8n and Make nodes, so we treat an official SDK as unconfirmed.

The documentation is written for agents to read. There is a public OpenAPI file (backend.blotato.com/openapi.json loaded when we checked on November 6, 2026), llms.txt and llms-full.txt, a Markdown copy of every docs page by adding .md to its address, a single-document API reference for agents and a documentation MCP endpoint that needs no API key. The vendor notes that account usage and schedule-slot management are documented separately and missing from the OpenAPI export. When we read them, llms.txt was dated November 5, 2026 and the rate card was effective as of September 10, 2026.

Security, company and reviews

We found no security, trust, SOC 2 or GDPR/DPA page in Blotato’s sitemap (362 URLs) or its help-docs index on November 6, 2026. The privacy policy, last updated May 18, 2026, says only that Blotato takes “reasonable administrative and electronic measures to safeguard your Personal Information”, and the help center says card details are held by Stripe, its payment processor. The privacy policy gives the address as 50 W Broadway Ste 333, PMB 617067, Salt Lake City, Utah 84101, and the terms are governed by Utah law. If your product needs a signed DPA or an audit report, ask before you build.

On Trustpilot, Blotato scored 4.8 from 384 reviews when we read the page on November 6, 2026. Trustpilot marks the profile as claimed (April 2026) with a paid Trustpilot subscription, and notes: “This company hasn’t invited customers recently, so reviews may not be representative”. G2 refused our requests (HTTP 403), so the 4.6/5 on G2 badge on Blotato’s pricing page is the vendor’s claim and we show no G2 score. No discount code is active: the vendor’s Current Promo page says so, and its BIRTHDAY2026 promotion expired on September 1, 2026. The billing help page also describes a “$1 offer” that “applies only to the Starter plan”, without dates; neither the pricing page nor the Current Promo page shows it, so we could not confirm whether it is live.

Who Blotato fits, and who should look elsewhere

Blotato fits builders and small teams who want an AI agent, or an n8n or Make workflow, to publish to the nine networks it supports, and who prefer one flat bill to a meter: $29 a month on monthly billing (Starter) covers up to 20 connected accounts with the full API and MCP server, AI credits that roll over and no charge per post. It also suits creators and small agencies posting organically to those networks, and Instagram or Facebook accounts that want comment replies and keyword-triggered DM replies handled by an agent.

Look elsewhere if you need paid ads, Reddit, Google Business Profile or other networks outside the nine, LinkedIn analytics, event webhooks or an official SDK, or a free tier to build against before paying. Very small products may pay less elsewhere: Buffer’s Free plan connects up to 3 channels with 1 API key (1,000 API requests per connected channel, up to 3,000, over a 30-day window in its pricing page’s comparison table and its API docs, “per channel/month” on its plan cards); Upload-Post’s Free plan gives 10 uploads a month on 2 profiles with API access, and its Basic plan is $24 a month billed monthly for 5 profiles; and on Zernio’s published bands up to 6 connected accounts cost $24 a month or less, with X API calls billed on top at X’s rate and a card needed before the third account or the first X account. Blotato Starter is $29 a month on monthly billing. Teams that need compliance paperwork should ask Blotato first, since we found no security page, and high-volume posters should check the per-24-hour caps and the Starter TikTok limit before committing.

Key features

How Blotato compares

Head-to-head: Blotato vs Zernio

Frequently asked questions