Tailwind vs Sprout Social: Which Is Better in 2026?
Affiliate disclosure: the link to Tailwind is an affiliate link — we may earn a commission if you buy, at no cost to you. The link to Sprout Social is a plain link: we earn nothing from it. Neither changes this comparison, which is based on editorial research.
Sprout Social and Tailwind both describe themselves as official Pinterest Marketing Partners, and that is where the resemblance ends. Sprout sells per-seat plans to teams managing many networks. They run from $79 per seat/month for the new Essentials plan on annual billing ($99 monthly) to $399 for Advanced, with a 30-day trial and no free plan. Tailwind sells Pinterest-only tools per Pinterest account: Pin scheduling is $17.99/mo on Annual ($29.99 monthly), and the SEO and Engagement modules are $11.99/mo each on Annual.
| Tailwind | Sprout Social | |
|---|---|---|
| Our rating | 4.0/5 | 4.2/5 |
| Price from | Pin Scheduling & Creation $17.99 per Pinterest account/mo billed annually ($29.99 billed monthly; Pinterest SEO or Pinterest Engagement $11.99 per Pinterest account/mo billed annually, $14.99 billed monthly); one-time free trial actions, no credit card required | Essentials from $79 per seat/month billed annually ($99 per seat/month billed monthly); no free plan, 30-day free trial |
| Free plan | Unclear | ✗ |
| Free trial | ✓ | ✓ |
| Pricing model | Three Pinterest products (Pin Scheduling & Creation, Pinterest SEO, Pinterest Engagement) sold separately or as a Bundle, each priced per Pinterest account and billed monthly or annually. Annual prices are shown as a monthly equivalent and charged once a year upfront; the help center says annual billing saves up to 40%. Every plan includes a monthly credit allowance that pays for actions such as scheduling a Pin (1 credit); extra credits cost $10 per 100. Verified non-profits get 50% off any product. | Per-seat subscription. The pricing page shows annual-billing prices, and annual billing is one upfront payment for the whole term; month-to-month billing costs more per seat. Trellis Plus AI credits cost extra per user, Premium Analytics and Listening are separate add-ons for Standard and up with no price on the pricing page, and Influencer Marketing is sold separately without a Sprout plan. |
| Best for | Bloggers and online shops that rely on Pinterest traffic | Teams that share social publishing, replies and reporting across several profiles |
| Platforms | Web; browser extensions for Chrome, Safari, Microsoft Edge and Firefox | Web app; mobile apps for iOS and Android |
Pinterest scheduler with keyword research and AI Pin creation, priced per Pinterest account and metered in credits
WHY PICK IT- Built around Pinterest: SmartSchedule time slots, Pin Spacing (7 days apart by default), interval scheduling across boards, and Rich, Carousel and Simplified Pins
- Bulk tools: upload up to 100 images at once, CSV import that also takes video Pins, and browser extensions for Chrome, Safari, Edge and Firefox
- Modular pricing: buy scheduling, SEO or engagement on its own, and the help center publishes a credit price list for the main actions (as of September 29, 2026)
Per-seat social media management suite that centralizes publishing, engagement and analytics across major social networks
WHY PICK IT- Every plan includes 24/5 live phone and chat support
- Its integrations page lists 11 social platforms, including Instagram, TikTok, Pinterest, Threads and Bluesky, plus Facebook Messenger and WhatsApp for messaging
- Instagram publishing covers single images, video, Reels, carousels of up to 10 items, Stories and collaborative posts with up to 5 accounts
The verdict
Choose Tailwind if you run Pinterest yourself or with a small team and want Pinterest tools rather than a suite. Tailwind covers pacing (SmartSchedule, Pin Spacing, interval scheduling), creation (SmartPin, Ghostwriter) and, as the separate Pinterest SEO tool, keyword research. Current plans allow unlimited collaborators, and the Viewer role's posts need admin approval before they publish.
Choose Sprout Social if Pinterest sits inside a multi-network team that needs Sprout's reporting and workflow. In Compose, Pins can go to one or more boards and new boards can be created, and a dedicated Pinterest Profiles Report sits next to the cross-network reports. Check the plan first. The pricing table includes Pinterest on Essentials, but Sprout's Pinterest help article lists only Standard, Professional and Advanced.
Bottom line: For Pinterest growth on a creator's budget, choose Tailwind. For a social team that must report on Pinterest alongside Instagram, LinkedIn and the rest, choose Sprout Social, and expect to pay per seat for it.
Read the full reviews: Tailwind · Sprout Social.
