Tailwind vs Metricool: Which Is Better in 2026?
Affiliate disclosure: the link to Tailwind is an affiliate link — we may earn a commission if you buy, at no cost to you. The link to Metricool is a plain link: we earn nothing from it. Neither changes this comparison, which is based on editorial research.
Metricool prices by brand rather than by account or seat. It has a Free plan that never expires, and Starter costs from $20/month on annual billing for up to 5 brands, each holding one profile per network. Pinterest is one of eleven networks in its menu. Tailwind is the opposite bet: since September 25, 2026 it has been a Pinterest-only toolkit for new accounts. Both let you start free with no credit card, so the real question is how much of your audience lives on Pinterest.
| Tailwind | Metricool | |
|---|---|---|
| Our rating | 4.0/5 | 4.3/5 |
| Price from | Pin Scheduling & Creation $17.99 per Pinterest account/mo billed annually ($29.99 billed monthly; Pinterest SEO or Pinterest Engagement $11.99 per Pinterest account/mo billed annually, $14.99 billed monthly); one-time free trial actions, no credit card required | Free plan (1 brand); paid from $20/month for up to 5 brands with annual billing ($25/month with monthly billing) |
| Free plan | Unclear | ✓ |
| Free trial | ✓ | ✗ |
| Pricing model | Three Pinterest products (Pin Scheduling & Creation, Pinterest SEO, Pinterest Engagement) sold separately or as a Bundle, each priced per Pinterest account and billed monthly or annually. Annual prices are shown as a monthly equivalent and charged once a year upfront; the help center says annual billing saves up to 40%. Every plan includes a monthly credit allowance that pays for actions such as scheduling a Pin (1 credit); extra credits cost $10 per 100. Verified non-profits get 50% off any product. | Subscription priced per month by plan and number of brands (Starter up to 5 or 10, Advanced up to 15, 25 or 50); under each brand you manage 1 profile per social network or ad platform. Annual billing, which the pricing page says saves up to 24%, or monthly billing; prices are shown in USD or EUR and exclude VAT. The Twitter/X connection, Advanced Analytics and the Hashtag Tracker are paid add-ons, and the Custom plan is quoted on request. |
| Best for | Bloggers and online shops that rely on Pinterest traffic | Freelancers and small businesses running several brands on one low-cost plan |
| Platforms | Web; browser extensions for Chrome, Safari, Microsoft Edge and Firefox | Web; mobile app on Google Play and the Apple App Store; Chrome extension |
Pinterest scheduler with keyword research and AI Pin creation, priced per Pinterest account and metered in credits
WHY PICK IT- Built around Pinterest: SmartSchedule time slots, Pin Spacing (7 days apart by default), interval scheduling across boards, and Rich, Carousel and Simplified Pins
- Bulk tools: upload up to 100 images at once, CSV import that also takes video Pins, and browser extensions for Chrome, Safari, Edge and Firefox
- Modular pricing: buy scheduling, SEO or engagement on its own, and the help center publishes a credit price list for the main actions (as of September 29, 2026)
Social media planner, analytics and reporting in one tool, priced by how many brands you manage
WHY PICK IT- Free plan that never expires and needs no credit card: 1 brand, 20 published posts a month (YouTube: 10 videos) and 30 days of analytics
- Priced by number of brands, not seats: Starter covers up to 5 brands for $20/month with annual billing ($25 monthly), and Advanced includes unlimited team members
- Connects 11 networks (Instagram, TikTok, YouTube, Threads, X, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest, LinkedIn; X through a paid add-on) plus a website or blog and Facebook, Google and TikTok Ads
The verdict
Choose Tailwind if Pinterest is where your traffic comes from and you want help producing and pacing Pins, not just a calendar slot. SmartPin turns one URL into a new Pin draft every week, and never publishes a draft without your review. Ghostwriter drafts titles, descriptions and alt text, and the separate Pinterest SEO tool shows Pinterest search volume when it is available. Pin Scheduling & Creation is $17.99/mo on Annual ($29.99 monthly) per Pinterest account.
Choose Metricool if you run several brands or post to Instagram, TikTok and Pinterest together. Starter covers up to 5 brands for $20/month on annual billing ($25 monthly), and Metricool says Instagram posts, Stories, Reels and carousels all publish automatically. Pinterest is absent from its inbox and its competitor analysis, and its Pinterest analytics need a business account.
Bottom line: Metricool is the cheaper way to keep Pinterest and Instagram in one calendar across several brands. Tailwind is the better tool when one Pinterest account carries the business and needs more than scheduling.
