The full review
What is Lavender?
Lavender is an email intelligence tool that grades sales emails while they are still being written. It installs as a Chrome extension and lives inside Gmail and Outlook 365, scoring each draft in real time to find and fix, in the vendor's words, anything in your email that hurts your chance of getting a reply.
The company describes itself as the email intelligence company and says its guidance draws on billions of emails analyzed. The lineup has three parts: the Email Coach, CRM Enrichment for Salesforce, and Ora, an AI sales agent.
Coaching that arrives while you write
The Email Coach opens beside the compose window and updates a score as words land on the page, so feedback comes before you hit send rather than after a week of silence. Lavender also includes an AI Email Writer and a Start My Email flow that turns rough bullet points into a first draft, which sidesteps blank page syndrome without handing the whole message over to a bot.
A Mobile Editor previews how the message will read on a phone; the vendor notes that most email is read on mobile yet written on desktop. Lavender also analyzes your historic emails to understand what works for you.
Research without leaving the inbox
The Personalization Assistant is where Lavender earns its keep for busy reps. It brings recipient research into the inbox — instant news, insights, personality data, and intro suggestions — so research and writing happen in one place. For anyone working a list of unfamiliar names, that collapses the slowest part of outbound.
What sales leaders see
Managers get a Coaching Dashboard that shows where each rep is hitting or missing the mark, and an Insights tab that specifies improvement opportunities and overall team KPIs, compares individual and team performance to best practices, and identifies trends over time. Lavender integrates with SalesLoft and Outreach and can analyze team templates, which turns coaching sessions into arguments from evidence rather than hunches. The Team plan layers on Aggregated Email Analytics, Accelerated Dynamic Scoring, Content-Studio Access, and human-led coaching programs.
Ora and Salesforce enrichment
Ora is Lavender's intelligent AI sales agent, built on what the company calls Augmented Communication Intelligence. It researches prospect psychology, company operations, and market events, then writes and sends personalized outbound. You supply a list by CSV upload or Salesforce connection, train the agent on your existing inbox, and add custom instructions. You can build agents for free, and the vendor says that once you launch, Ora will send 1k emails per month to more than 4k contacts per year.
CRM Enrichment, available to Salesforce customers, applies the same reasoning to records: it ingests reports and pushes back research answering why them and why now, which helps with account prioritization and cold call prep.
How the plans differ
The free Basic tier caps how many emails you can analyze and personalize each month but still includes the AI Email Writer and integrations, so it works as a real trial. Starter removes those caps and adds multi-inbox support. Individual Pro adds priority support and a dedicated CSM. Team is seat-based with Starter, Growth, and Enterprise variants, while Ora bills per agent on month-to-month terms.
Who should choose Lavender
Lavender suits SDRs, account executives, and founders who still write outbound by hand and want a second opinion before sending. It also suits sales leaders who prefer coaching grounded in data rather than anecdote, particularly teams already living in Gmail or Outlook 365, with SalesLoft or Outreach on top.
It is a weaker fit for teams running pure high-volume automated blasts with no human editing, or for anyone whose stack sits outside Gmail and Outlook 365. Lavender coaches the writing and, through Ora, researches, writes, and sends it automatically — though its own integration list, built around SalesLoft and Outreach, assumes a sequencer is already in place.
Strengths
- Real-time, in-inbox scoring (0-100) that measurably trains reps, with documented reply-rate lifts
- Feedback grounded in billions of analyzed emails: specific guidance on length, readability, tone and personalization
- Low friction; runs natively in Gmail and Outlook via a Chrome extension with a genuine free tier
- Transparent, published, affordable individual pricing rather than quote-only sales gates
Watch out for
- Coaching layer only, not a sequencer, dialer or lead-finder; needs a stack built around it
- Email-only; no LinkedIn, SMS or phone multichannel coaching
- Suggestions plateau for already-strong writers who know cold-email fundamentals
- Chrome extension latency/reliability complaints; Team jumps to $99/seat and the new $500/mo Ora agent is pricey and unproven
Key features
| Feature | What it does |
|---|
| Real-time Email Score | Live 0-100 scoring with suggestions on length, readability, tone and spam risk as you type in Gmail or Outlook. |
| AI Writer & Personalization Assistant | Generates and rewrites drafts and surfaces prospect and company data so reps can personalize without leaving the inbox. |
| Ora AI Sales Agent | Newer autonomous SDR that researches prospects and sends personalized outbound; billed separately at $500/agent/mo. |
| Team Analytics & Coaching Dashboard | Aggregated email-quality scores, leaderboards and manager coaching reports for enablement without reading individual emails. |
How Lavender compares
| Alternative | How it differs |
|---|
| Regie.ai | AI SDR that both writes and sequences outbound; broader agent scope than Lavender's coaching focus. |
| Artisan (Ava) | Autonomous AI BDR that researches and sends outbound; direct competitor to Lavender's Ora agent. |
| Reply.io | Multichannel sales engagement with AI writing; overlaps on AI email generation but adds sequencing Lavender lacks. |
Frequently asked questions
Is there a free version of Lavender?
Yes. A free-forever tier gives 5 email analyses and 5 personalizations per month in Gmail or Outlook. Paid plans add a 7-day free trial with no card required.
How much does Lavender cost?
Individual plans are $29/mo (Starter) and $49/mo (Individual Pro), or $27/$45 billed annually. Team seats are $99/mo ($89 annual). The Ora AI SDR agent is a separate product at $500/agent/mo.
Lavender ratings on other platforms
Independent user ratings from third-party review sites, linked here for transparency.
These are not our editorial score, are captured on the date shown, and may have changed since.