The full review
What is Gumloop?
Gumloop is an AI automation platform for building agents that carry out real work across the tools a company already runs. The homepage frames the promise as build, share, optimize and control agents, and pitches it at the team that already understands the problem, promising no learning curve. You describe the job, connect the apps, and let a Gumloop agent see it through.
Workflows are still in the product alongside agents rather than replaced by them: the vs/Zapier page says agents can call workflows and workflows can orchestrate multiple agents. The pricing table now files Workflows under a Legacy label, which tells you where Gumloop is heading, though they are still included on the Pro plan any new customer can buy.
Connectors, models and the agent runtime
Gumloop advertises 300+ connectors covering the systems operations and go-to-market teams live in, including Salesforce, HubSpot, Slack, Gmail, GitHub, Jira, Notion and Linear. Agents reach the open web through partners such as Exa, Firecrawl and Apollo, and Gumloop can host and proxy MCP servers so teams are not stuck waiting on an official integration.
Model choice is open: the pricing page lists 35+ models with custom proxy support and Bring Your Own API Keys. The vendor states that agents write and run their own code in a sandbox, produce artifacts such as decks and dashboards, and self-correct when a step breaks.
Company Brain and reusable skills
Two features carry the quality burden. Company Brain is the shared knowledge layer that gives every agent real context on how your business operates, so output does not read as generic. Skills are the reusable units of know-how an agent applies, such as clustering keywords by SERP overlap or generating meta descriptions in another language, and GitHub Skill Sync keeps that library versioned alongside code.
How teams put Gumloop to work
The published use cases are specific rather than aspirational: Ad Campaign Management, Call Analysis, Competitor Analysis, Content Creation, CRM Agent, Data Analysis, Lead Generation, Lead Qualification, Meeting Prep, SEO Automation, Shopify Stores and Support Agent. The SEO Automation page shows the loop: connect DataForSEO, Ahrefs, Search Console and your CMS, build an agent with brand-specific skills, then schedule daily rank tracking and weekly content audits.
Collaboration is what stops this feeling like a glorified cron job. You tag Gumloop in Slack, Teams or email and the agent replies like a colleague, while multi-agent workflows let one specialist hand off to another. Customers include Shopify, Instacart, Gusto and Samsara.
Governance for larger rollouts
The Enterprise pitch centres on control: Role-Based Access Control, SCIM and SAML support, an admin dashboard, audit logs, custom data retention rules and an Incognito Mode tied to Zero Data Retention agreements. Connector policies and guardrails can be written as plain English rules and scoped to one agent or the whole org, while AI Model Access Control decides which models are permitted.
Cost visibility comes via AI Spend Insights, a Usage Analytics Agent, and spend caps by agent, team or org. Gumloop states SOC 2 Type II compliance and GDPR coverage, with Virtual Private Cloud deployment on AWS, Azure and Google Cloud.
Plans and credit metering
Metering is simpler than Zapier's, which is the comparison Gumloop itself draws. Gumloop runs one credit pool for the entire org, spanning agents, workflows and integrations, rather than splitting tasks and activities into separate currencies. The Pro plan bundles a monthly credit allowance with unlimited agents, seats and teams, plus an orchestration fee on consumption; Enterprise trades that for a custom allowance and dedicated Slack support.
Who should choose Gumloop
Gumloop fits best where several teams want to automate knowledge work and somebody needs to govern it centrally. Marketing, sales and support see the fastest return, particularly on research-heavy jobs spread across a CRM, a data source and a chat tool. Plain-English guardrails and the Slack-native model let non-engineers build and run agents without a platform team shepherding changes.
It is the wrong pick for anyone who mainly needs cheap, high-volume, deterministic plumbing between two apps: the credit-plus-orchestration model is overkill for simple triggers, and the Legacy tag on Workflows signals where investment is going. Teams wanting a permanently free tier should note that published plans begin at Pro once the trial lapses.
Strengths
- Aggressive pricing: Pro is $37/mo with unlimited seats, where most rivals charge per user
- Genuinely useful free tier: 5,000 credits/mo with unlimited agents and flows
- Multi-model AI built in (Anthropic, OpenAI, Gemini, DeepSeek) and BYOK cuts AI credit costs by 50%
- Most integration and logic nodes cost 0 credits, so simple Slack/Sheets/Gmail flows stay cheap
Watch out for
- Variable credit costs are hard to budget — a 60-credit enrichment node looped over 10 items costs 600 credits
- Small integration catalog (official site claims 50+) versus Zapier's 6,000+
- Unused credits don't roll over month to month except on Enterprise
- Young platform (founded 2023) with a thin public review base — only ~6 G2 reviews
Key features
| Feature | What it does |
|---|
| Node-based canvas | Drag-and-drop visual builder for multi-step automations and multi-agent workflows; agents can share state on one canvas |
| Multi-model AI nodes | Anthropic, OpenAI, Gemini, and DeepSeek out of the box with no vendor lock-in; AI calls billed by token usage |
| Web scraping and enrichment | Website Scraper node (1 credit), email validation (10 credits), contact enrichment (60 credits) built in |
| Subflows | Package workflows into reusable functions to compose and maintain larger automations |
| 50+ native integrations | Slack, Salesforce, HubSpot, Google Sheets, Gmail and more — reading/writing these apps costs zero credits |
| Enterprise security | SOC 2 Type II, RBAC, SCIM/SAML, audit logs, VPC deployment, and MCP server hosting on paid plans |
How Gumloop compares
| Alternative | How it differs |
|---|
| Zapier | 6,000+ integrations with predictable per-task pricing; better for broad app coverage, weaker for AI-native flows |
| n8n | Open-source and self-hostable; far cheaper at high volume but requires more technical setup |
| Make | Mature visual builder with low per-operation pricing; less AI-native than Gumloop's model-agnostic canvas |
Frequently asked questions
Is Gumloop free?
Yes. Gumloop's Free plan includes 5,000 credits per month, one seat, one active trigger, two concurrent runs, and unlimited agents and flows. Since most integration nodes (Slack, Google Sheets, Gmail) cost zero credits and each workflow run has a 1-credit base fee, light automations can run entirely free. Unused credits do not roll over to the next month.
How much does Gumloop cost?
Gumloop has three tiers: Free ($0, 5,000 credits/month), Pro at $37/month with 20,000+ credits and unlimited seats, and custom-priced Enterprise with VPC deployment, SCIM/SAML, and audit logs. Annual billing takes 20% off, bringing Pro to roughly $30/month. Total cost scales with credit usage — AI-heavy workflows consume credits much faster than simple integrations.
How do Gumloop credits work?
Every workflow run costs a base 1 credit plus node costs. Most integration and logic nodes are free; the Website Scraper costs 1 credit, custom code nodes 3, and contact enrichment 60. AI nodes are billed by token usage per model. Bringing your own API key on Pro cuts AI credit consumption by 50%. Unused credits don't roll over except on Enterprise.
Gumloop vs Zapier: which is better?
Zapier offers 6,000+ integrations with predictable per-task pricing, making it better for straightforward app-to-app automation. Gumloop has far fewer integrations but is AI-native: a node-based canvas, built-in LLM nodes (Claude, GPT, Gemini, DeepSeek), web scraping, and subflows. At $37/month for 20,000+ credits with unlimited seats, Gumloop is usually cheaper for AI-heavy, team-wide workflows.
Is Gumloop legit and safe?
Yes. Gumloop is a Y Combinator W24 company that raised a $17M Series A in January 2025 and a reported $50M Series B led by Benchmark in March 2026. It is SOC 2 Type II certified, offers VPC deployment for enterprises, and lists Shopify, Instacart, Webflow, Ramp, and Gusto among its customers.
Gumloop ratings on other platforms
Independent user ratings from third-party review sites, linked here for transparency.
These are not our editorial score, are captured on the date shown, and may have changed since.