The full review
What it is
Incogni was created within Surfshark and now sits in the same group as NordVPN, operating as Incogni Inc. from Mission Viejo, California. The core service sends opt-out requests to 420+ data brokers, re-scans and repeats them, and reports progress monthly through a web dashboard. Live chat support is available around the clock on every plan.
The Unlimited tiers add human-handled custom removal requests covering 3,000+ additional sites and live phone support. Family plans extend either tier to five members. A US-only Protect plan bundles Unlimited with Coveron identity monitoring, though New York and Washington residents get it without the insurance. The company is SOC 2 Type II audited, and the homepage states that its broker and removal-request figures are verified by Deloitte.
What it costs in practice
Annual plans are the default and must be paid upfront: $95.88 for Standard, $179.88 for Unlimited, $191.88 for Family and $275.88 for Family Unlimited. The struck-through figures beside them are twelve times the monthly list price, and the pricing page confirms that each plan renews at the same annual amount. A Standard monthly plan costs $15.98/mo. During the Labor Week promotion the LABORDAY code cuts the first year by 55%, so Standard drops to $86.29 for year one before returning to $95.88.
There is no free tier or trial, but a 30-day money-back guarantee applies to every plan. Practical limits are the main caveat. Profiles hold one name at a time, with a suggested three-month wait before switching to a former name, and up to three emails, three addresses and three US phone numbers. Availability is restricted to North America, the UK and Europe, and an independent review notes there is no visual proof of completed removals and no mobile app.
Strengths
- Standard plan is $95.88 a year and the renewal price ($95.88) is stated on the pricing page
- 420+ broker sites covered, a figure the homepage says is verified by Deloitte, and the company is SOC 2 Type II audited
- 30-day money-back guarantee on all plans, refunded in full
- Family plans cover up to 5 members from $3.20 per seat
Watch out for
- Only one name per profile at a time; a former name means waiting around 3 months and changing the profile
- Custom removals and live phone support are locked to the Unlimited tiers
- Available only in the US, Canada, UK, Switzerland, Norway, Iceland, Liechtenstein and the EU, and phone numbers can be added only with a US address
- No free tier, no mobile app and no visual proof of completed removals
Key features
| Feature | What it does |
|---|
| Automated data removal | 420+ data broker sites with recurring removals and fresh waves of requests |
| Custom data removal | Unlimited tiers only: 3,000+ additional sites and unlimited custom requests handled by specialists |
| Monthly progress reports | Removal statuses reported monthly in the dashboard |
| Family accounts | Up to 5 members with family account management |
How Incogni compares
| Alternative | How it differs |
|---|
| DeleteMe | Human-assisted removals with custom requests on every consumer plan, at a higher list price |
| Optery | Free self-service tier and tiered broker coverage; custom removals on Ultimate only |
| Coveron (Nord Security) | Sister identity-protection product bundled into Incogni Protect |
Frequently asked questions
How much does Incogni cost?
On the annual toggle, Standard is $7.99/mo ($95.88 a year), Unlimited $14.99/mo ($179.88), Family $15.99/mo ($191.88) and Family Unlimited $22.99/mo ($275.88). Annual plans are paid upfront and renew at the same annual price. A monthly Standard plan is $15.98/mo. The current Labor Week code LABORDAY takes 55% off the first year of annual plans, after which the standard annual price applies.
Where does Incogni work and what does it cover?
Incogni is available to residents of the US and its territories, Canada, the UK, Switzerland, Norway, Iceland, Liechtenstein and the EU, and the scope of removals varies with local law. All plans cover 420+ brokers with up to three email addresses and three home addresses per profile; phone numbers require a US address. Custom removals across 3,000+ additional sites are only on the Unlimited and Family Unlimited plans.
Incogni ratings on other platforms
Independent user ratings from third-party review sites, linked here for transparency.
These are not our editorial score, are captured on the date shown, and may have changed since.